EN 
MS Senangnya hidup sekarang…
Like all businesses, we started small—but with a clear and methodical approach. In 2009, backed by a family with deep but varying business experience, we set out to redefine the grocery retail industry.
Recognizing an opportunity, we introduced Malaysia’s first 24-Hour Mini Market, combining affordability, variety, and round-the-clock convenience. Our mission was simple: to make everyday essentials accessible at fair prices while ensuring a seamless shopping experience.
With a systematic approach and centralized operations, we built a strong foundation for growth. On October 14, 2009, our first outlet in Taman Desa Rishah became an instant success—marking the beginning of the Pasaraya SAVE journey.
Today, we continue to innovate and expand, committed to serving communities with quality, affordability, and convenience—anytime, anywhere.
Senangnya hidup sekarang…
Like all businesses, we started small—but with a clear and methodical approach. In 2009, backed by a family with deep but varying business experience, we set out to redefine the grocery retail industry.
Recognizing an opportunity, we introduced Malaysia’s first 24-Hour Mini Market, combining affordability, quality, variety, and round-the-clock convenience. Our mission was simple: to make everyday essentials accessible at fair prices while ensuring a seamless shopping experience.
With a systematic approach and centralized operations, we built a strong foundation for growth. On October 14, 2009, our first outlet in Taman Desa Rishah became an instant success—marking the beginning of the Pasaraya SAVE journey.
Today, we continue to innovate and expand, committed to serving communities with quality, affordability, and convenience—anytime, anywhere.
Our Vision
Bringing back the spirit of the traditional “Mom & Pop” shop and become Malaysia’s preferred go-to-hyperlocal, 24-hours Mini Market chain.
Our Mission
Driven by a customer-centric mindset, SAVE is committed to delivering the unbeatable trio of affordability, variety, and convenience – powered by data-driven operations that optimize every aspect of our service, all while staying true to our promise: “Senangnya hidup sekarang…”
Our Accolades
Our Milestones Over the Years
1st 24-hours Mini Market in Malaysia
ERP Implementation
Consolidated HQ & Warehouse
Next Chapter of Expansion
“Kedai Harga Patut” Award
Warehouse Expansion
Opening New Outlets
Kedai Pilihan Rakyat Satu Malaysia
Warehouse for Fresh Produce
44 Outlets and Growing
Here to Stay, Here to Grow a Future of Endless Possibilities.
SAVE is built on resilience, adaptability, and forward-thinking strategies. From humble beginnings to a trusted retail brand, we are committed to long-term growth. As we expand, innovate, and enhance operations, we remain focused on sustainability and success—growing alongside our customers, employees, and partners. Our key priorities include:
Strengthening Internal Operations
Efficiency and consistency drive our growth. We refine processes, train staff, and optimize workflows for a seamless shopping experience.
Strengthening risk management and data-driven decisions help prevent revenue leakage while ensuring quality, affordability, and customer satisfaction.
Establishing More Collaborations with Our Suppliers
As we grow in Ipoh, we aim to expand to new locations, bringing Pasaraya SAVE’s convenience and affordability to more communities.
Guided by market analysis, we ensure each expansion upholds our high service standards.
Continually Staying Relevant
The retail landscape is constantly evolving, and so are we.
By expanding our products, introducing new promotions, and enhancing the shopping experience, we stay ahead—listening, adapting, and exceeding expectations.
Embracing Technology
Technology is a key driver of our growth. From implementing advanced inventory management systems to integrating digital payment solutions, we are embracing innovation to enhance both our operations and customer experience.
We are also exploring e-commerce opportunities to complement our physical stores, ensuring that customers can shop with ease—anytime, anywhere.
A Message from Our CEO
At Pasaraya SAVE, we believe that everyone deserves access to quality products at fair prices, no matter where they live or what time they shop. Since our humble beginnings, we’ve grown to become a trusted name in communities across Perak—not just because of what we sell, but because of how we serve.
SAVE is more than just a name—it’s a promise. A promise to deliver everyday essentials affordably. A promise to open our doors 24 hours a day, 7 days a week, so families, shift workers, and night owls alike can shop at their convenience. And most importantly, it’s a promise to continue improving and expanding our services to better support the people we serve.
We are proud to have earned the trust of Perakian communities, and in the years to come, we aim to bring that same level of care and convenience to neighbourhoods across Malaysia.
Our team is made up of everyday Malaysians who care deeply about doing the right thing. From the cashier at the counter to the staff who stocks the shelves, every person plays a vital role in making SAVE what it is today.
We are proud to be a Malaysian brand that puts people first. Whenever you shop with us, know that our goal remains the same: to make life just a little easier for you.
Thank you for your continued trust and support. We’re excited about the future, and we’re honoured to have you on this journey with us.
Warm regards,
Anthony Richard
Chief Executive Officer
Pasaraya SAVE
Merchandisers, Got Great Products?
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Join Us and Be Part of Our KeluargaSAVE!
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